BJ Palmer Books Success Money + Audio
BJ's own words on Success and Money, Business and Philosophy . Historic Compilation of Books by BJ Palmer and BJ speaking on Disc.
20 Books and 20 Audio Recordings on Disc
20 BOOKS Digitized PDF on Disc
1. Chiropractic Advertising - Dr. BJ Palmer - 1924
2. Radio Salesmanship 4th edition - Written by Dr. BJ Palmer, president, WHO, WOC radio, Palmer Broadcasting, Palmer School of Chiropractic. - 1943
3. Fame and Fortune - Dr. BJ Palmer - 1955
4. Early Chiropractic Ads - Palmer School of Chiropractic Supply Catalog - 1922
5. The Bigness of the Fellow Within - Dr. BJ Palmer1949
6. Up From Bellow The Bottom - Dr. BJ Palmer - 1950
7. The Known Man - Dr. BJ Palmer - 1936
8. Fight To Climb - Dr. BJ Palmer - 1950
9. CONFLICTS CLARIFY - Dr. BJ Palmer - 1951
10. ANSWERS - Dr. BJ Palmer - 1952
11. UPSIDE DOWN AND Right Side Up - Dr. BJ Palmer - 1953
12. HUMAN RIGHTS TO LAUGH, LOVE LIVE LONGER - Dr. BJ Palmer - 1955
13. Evolution or Revolution - Dr. BJ Palmer - 1957
14. History In The Making - Dr. BJ Palmer - 1957
15. Palmers Law of Life - 1958
16. The Glory of Going On - Dr. BJ Palmer - 1961
17. The Great Divide - Dr. BJ Palmer - 1961
18. Our Masterpiece - Dr. BJ Palmer - 1961
19. 1920 - The Spirit of the PSC
20. 1920 - The Philosophy of Chiropractic
20 Audio - BJ Palmer Speaking - MP3
Hours of Recorded Speeches and Talks from BJ Palmer, Lyceum, State Chiropractic Organization Meetings and other personalities in chiropractic history.
Why Do Some Chiropractors Succeed - Dr. BJ Palmer
The Fog - Dr. BJ Palmer - 1954
The Story of the Unknown Man - Dr. BJ Palmer
Not Understood - Dr. BJ Palmer
Tell Him Now - Dr. BJ Palmer
Give Them The Flowers Now - Dr. BJ Palmer
Cause Is Inside, Cure Is Inside – BJ
So Does Nature Make A Man – BJ
It Is As Simple As That 1954 – BJ
A Man Who Was Lost 1955 – BJ
Concept Therapy Innate 1954 – BJ
David And Goliath 1959 – BJ
Dr. BJ Palmer - The Fog – BJ
Peace of War 1955 – BJ
Personality of Innate 1954 – BJ
Questions and Answers 1951 – BJ
The 1st Chiropractic Adjustment – BJ
The Other Fellow 1952 – BJ
The Story of Henry Gross 1953 – BJ
The Story of the Unknown Man – BJ
During the 1950's, the first several rows at Lyceum lectures were often filled with Doctors and their reel to reel tape recorders. Many of these recordings survive still to this day. Some of the tapes have been better protected than others. These are some of the relatively better quality versions that I have. These have been digitized and are ready for use with a computer and mp3 players. I urge others with these tapes to get them converted. You may have a better quality recording of some of these same lectures or better yet, something unique. All books and audio contained in this set are in the public domain where this work is a new and unique compilation. Library of Congress, Copyright Office, Records Research and Certification Section.
Sample of BJ's Personal History
PREFACE to The Bigness of the Fellow Within
I KNOW a boy who started out in life fearfully handicapped.
He was $8,000 in debt.
He started practicing as a Chiropractor, calling himself a doctor, at
seventeen years of age.
Little was known about Chiropractic then.
He succeeded. Why?
Because Innate told him that in that backbone was the cause of all dis-ease;
that the correction of the vertebral subluxation would get sick people well,
and that was what sick people wanted; that getting sick people well was the
patient’s ultimate buying objective and it was the Innate’s ultimate delivering
objective.
He stuck to that principle and practice, never deviating from it one thought
for one second of time from then to now.
———————————
The first twenty years of this boy’s life were spent in being educated to hate
people and everything they did or were connected with.
His mother died when he was 1-1/2 years old. From then on, he was at the
mercy of five cruel stepmothers, each worse than the one before.
Because of brutality at home, he was often forced to sleep in dry-goods
boxes in alleys, often with the weather below zero, curled like a rat in a nest
with paper packing, with open face of box backed up against brick walls;
under kitchen sinks of hotels; or by boilers of boats on the Mississippi.
He worked for a time as floor scrubber, window-washer, spittoon cleaner,
and special delivery boy for a department store in his home town, getting
three dollars per week as salary. He used to take out five cents a week for a
bag of peanuts. This was his only luxury, for which he regularly got a beating.
He was a derelict football being kicked around.
This is just a beginning of tales he could tell of horrors of his early family
and home life.
When in his teens, he was forced by circumstances beyond his control to
begin his professional career as a Chiropractor, starting in his own home town
where he once lived as an alley-cat and wharf-rat.
It was then he began to know what it was to face a hostile, belligerent,
prejudiced home town folk. They considered him a fake, fraud, mountebank,
a grafter on sick people. He was socially, commercially, professionally, and
financially ignored by everybody.
The struggle to be recognized as a man amongst men, as a business man
amongst business men; to be accepted as a financial pillar bringing millions
of foreign dollars into his home town every year; to be accepted socially in
society; to be looked up to as worthy and well qualified in secret organizations
—all this was denied him and constituted a bitter struggle of thirty years
he had to go through.
Our purpose of touching some of these many phases of this colossal
struggle, where he faced the music and refused to run away from any of it,
where he grew up from boyhood to manhood in the same town, is to show
from what this boy began, that you might compare it with today,
demonstrating where he has gone.
As the Chiropractic movement grew from .... one man to millions daily; as the
influence of millions who were sick got well ...
From early days, this man saw the necessity of banding together sincere
men who had courage of their convictions, into a national group for the
purposes of defense and protection. ... to date, more than 19,000 cases have been defended, under his guidance, in
every state, province, and many foreign countries, from police courts to supreme courts, winning so consistently that such trials now are practically stopped.
One man spear-headed these movements of defense of cases and offense in
legislation. He gathered about him groups of honest men who saw eye-to-eye
with him.
While this struggle of prosecutions and defenses was going on, with this
man traveling hither and thither as an expert witness for the defense, he was
building a school worthy of Chiropractic; teaching classes of the purity of
the stream of thought; developing a philosophy, science, and art as strong as
truth within itself demanded.
...he began toying with a radio station; at first,
one—later, two—then, three, and even today two of these have developed
into AM-FM-TV and Cable.
No wonder, then, this boy who is now a man can speak with emphasis and
conviction of what caused him to climb the ladder beyond that of many men.
No wonder he desires to pass on knowledge of this great directing force that
he might help others to do as he has done, as he has done it.
His rise from an alley-rat to international fame; from a beggar for a bag of
peanuts to a great fortune, is a Horatio Alger fairy tale—to educated men. To
Innate, it is a mere incident in the passing, to fulfill some great scheme of
things in the lives of living animate objects.
No wonder the proof of his life is an example, and his method of living
which he has taught so many thousands, has been an inspiration to so many to
“go thou and do likewise.”
... has talked to varied and many organizations in this and other countries; he has traveled
1,325,000 miles (1949) around the world in recent years.
He maintains a free public clinic. The number of patients cared for and the
value of service rendered follows:
Number of Year Patients Total Charges
Sept. 1, 1942, to Sept. 1, 1943 5,848 $ 193,251.00
Sept. 1, 1943, to Sept. 1, 1944 6,178 217,489.50
Sept. 1, 1944, to Sept. 1, 1945 8,252 315,585.00
Sept. 1, 1945, to Sept. 1, 1946 5,552 632,858.50
Sept. 1, 1946, to Sept. 1, 1947 33,199 1,358,108.50
Sept. 1, 1947, to Sept. 1, 1948 29,012 1,179,907.75
(Above figures indicate number of patients given free service in The PSC Public
Clinic as well as the actual value of that free public service rendered these patients.
Figures are based on annual reports of the Director of this clinic.)
Public clinic service is free to the sick. Rate charged against patient is low and consistent with overhead cost. No “drive” is ever put on, neither
was this valuation contributed in any part by any local community or private
endowment. It was this man’s contribution to the health welfare of the
community in which he lives. Figures prove it was no small service rendered
annually.
He maintains two spinograph and X-ray departments in which, since 1910,
more than 1,300,000 X-rays have been exposed.
B.J. is often referred to as “peculiar,” “unusual,” “different.” He does many
things differently than anybody else. When you get his slant on why he does
what he does, as he does it, it becomes a practical application of his life.
On the walls of his many buildings, outside and inside, are epigrams. In
elevator shafts, cafeteria, printing plant, down stair wells, toilets, etc.
One of them explains: “Why these epigrams?
What is before you, you see.
What you see, you read.
What you read, you think.
What you think, you act.
What you act, is you!”
On chimes tower: “Is life worth living? That depends on the liver!”
B.J. often quotes Elbert Hubbard who said: “Every great institution is the
lengthened shadow of a single man.”
Excellent look into the business mind and motivation of BJ Palmer. Great for anyone running a business. Most of the advertising formats still used on TV and radio have their origin in BJ Palmer. Many people know him for his accomplishments as a Doctor of Chiropractic, however, he was equally accomplished in business. He excelled in broadcasting so quickly, that had he lived another 20 years, his broadcasting company would likely been the wealthiest in the world.
In 1933, Ronald Reagan got his first job from BJ Palmer at WOC as a sportscaster. BJ say enormous talent in the young Reagan and told him that he needed to go into Movies or Politics. Reagan later thanked and credited BJ with be a huge influence in his Movie and political success. Reagan a life long supporter of Chiropractic, returned to WOC in 1988, when WOC and FM-affiliate KIIK 104 dedicated its new studios on East Kimberly Road.
Radio Salesmanship by BJ Palmer
WOC WHO Radio
Fourth Edition 1943
Great insight into BJ Palmer’s marketing genius and how he made his millions. He set the standard for Radio and TV marketing that still exists today. Most people only know BJ Palmer from Chiropractic history. His other writings are a great look at a businessman a head of his time.
How To Increase Potential Sales Percentages.
“We Never Know How Far Reaching Something We May Think, Say Or Do Today, Will Affect The Lives Of Millions Tomorrow.”
“Get the BIG IDEA, all else follows.”
B.J. Palmer
All of the materials contained in this unique compilation are from public domain sources.